Brady Corp

Company Overview

BRADY was founded in 1914 in Eau Claire, Wisconsin, as W.H. BRADY Co., and renamed BRADY Corporation in 1998. The company began selling products internationally in 1947. In 1984, BRADY went public, with stock trading on the Nasdaq Stock Market, and in 1999, moved trading of its stock to the New York Stock Exchange, where it trades under the symbol BRC. The company’s global headquarters is in Milwaukee, Wisconsin.

BRADY manufactures and markets:

-products foridentification and safety applicationssuch as signs and markers, and the printers and software to produce them
-products forwire identification, including labeling materials and tools for wire and cable marking in the electrical and telecommunication markets
-high-performance identificationproducts, including labels and signs that remain legible and highly adhesive even in harsh environments -precision die-cut parts, including custom die-cut and slit materials for use in cellular phones, pagers, computer disk drives and automotive electronic components

Operations - some facts

7000 employees around the world
Operations in 26 countries
Distribution in more than 100 countries through more than 4,400 distributor partners

Mission Statement:

Our Mission is to provide innovative identification solutions which improve safety, security, productivity and performance for customers worldwide.

We will achieve our mission by:

Exceeding our customers’ expectations for quality and value
Offering a complete line of differentiated products and services
Providing a fast, flexible, friendly and flawless service
Developing a continuous stream of winning new products and services
Creating a challenging and fun work environment for our people

BRADY VALUES

FOCUS ONTHE CUSTOMER
Our passion around understanding customer needs gives them the confidence to partner with Brady to help improve the performance of their products and keep their employees safe and productive.We remain focused on developing the most innovative products and providing unparalleled customer service.We know that every time our customer’s buy our products, they have a choice, and their loyalty is what strengthens our resolve to serve them better.

INVEST IN OUR PEOPLE
Our people are what makes Brady a great company, and their development and motivation are key to our success.We strive to create an environment where employees have the opportunity to excel and grow. One of the special things about Brady is that individuals at any level of the organization can, and do, make a difference in our future.

EMBRACE TEAMWORK
Our strength does not come from one individual, but the collective energy that we create when working together.We seek out diverse backgrounds and viewpoints because we know this will result in a better solution.We approach our job with a positive, “can-do” attitude and support each other at all times – especially when things are not going so well.We view every challenge as an opportunity to get better and openly share our successes and failures so that we can learn from one another.

EXCEL AT EVERYTHING WE DO
Our tag line of “When Performance Matters Most” describes the way that we approach every aspect of ourbusiness.We benchmark our performance against other world-class companies, and relentlessly focus on being in the top tier amongst the mall.Our passion for performance is what helps us attract and retainemployees who want to be part of a winning team.

ACT BOLD & DECISIVELY
We encourage and reward innovation and bold decision making.We value entrepreneurial thinking which challenges the status quo and stretches our thinking. We recognize the importance of gathering data, but also value business judgment to make decisions and keep the organization moving forward.We expect once a decision is made that everyone stays on task.

PROTECT OUR FUTURE
We are proud of our history and want to ensure the business and our surrounding communities prosper for generations tocome.To ensure this we pursue the development of innovative, eco-friendly products and services, apply sound environmental stewardship and safety across all areas of our business, and give back to the communities where we live and work.

WIN THE “RIGHT WAY”
We win the “right way” by never compromising integrity. Everywhere in the world we are committed to the highest standard of ethical behaviour, not because we are told to, but because we take pride in knowing that when we win, we win the right way.We are open and honest in our dealings with our customers, our suppliers and each other.If we have to deliver bad news, we first consider how we would like to be treated in the same situation.